Demand Creation Challenge Winners Announced

The Insight to Impact: Demand Creation Challenge was dedicated to awarding innovative, disruptive, and compelling HIV prevention communications campaigns.

Campaigns included short- and long-term communications programs and interventions, interpersonal communications, and mass media communications, including print, digital, and social media materials, developed to promote HIV prevention products, behaviours, or services.

OPTIONS received more than 20 submissions to the Demand Creation Challenge and worked with a panel of judges who reviewed each application and scored submissions based on specific criteria, including campaign objectives, rationale, strategy, creative execution, tactics and channels, evaluation and results, as well as dissemination of results.

The results are OUT!!

We are happy to announce that we submitted our “I am PrEPPED” video, we may not have won but we did get an Honourable Mention! #AreYouPrePPED

We are very proud of this video and just want to shout it off the rooftops, so why not take a look for yourself? Share with all your friends and family, we would LOVE that! I am PrePPED video

BREAKING NEWS! We got our award at this year’s 2018 AIDS Conference, which was held in Amsterdam. Take a look at our Instagram pictures. 

But here is a sneak peak 🙂

What is OPTIONS?

Optimizing Prevention Technology Introduction on Schedule (OPTIONS) Consortium is one of five interlinked projects funded by the U.S. Agency for International Development (USAID), in partnership with the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR), to expedite and sustain access to antiretroviral-based HIV prevention products. 

The goal of the consortium is to provide targeted support to expedite and sustain access to ARV-based HIV prevention products in countries and among populations where most needed.

To learn more about the Insight to Impact pre-conference, visit